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The Re-Invention Room

Elaine Machray

Personal Shopper and Image Consultant at the Re-invention Room

portrait photo of elaine, image consultant and owner at the re-invention room

I set up The Re-invention Room in Stirling in 2006 to help women dress their best so they look and feel great. But it takes more than fashion to create a wardrobe – looking great starts with understanding the person you are and having the confidence to be yourself.

After years’ working as a personal shopper for Monsoon, I knew I had a knack for combining colours and styles to create great outfits for my clientele. But I also realised then just how many women found clothes shopping a stressful or frustrating experience, were fed up with how they looked or lacked confidence in their body image.

I encourage my clients to step out of their comfort zone and try new things - it really can transform the way a woman feels about herself and, in some instances, the confidence a woman gains can be practically life-changing. I know - after having my two children, I found myself in a style rut. Working with clothes gave me the confidence to re-invent my personal style and ultimately inspired me to found the Re-Invention Room.


The Re-invention Room is a personal shopping and image consultancy with over a decade's experience helping women find their personal style so they look and feel great in their clothes. We’re based in Stirling but travel to meet with clients in Edinburgh, Glasgow and Newcastle too.

Location: Stirling
Phone: 07933 911522